Menus, Language, And Price

“‘Every increase of one letter in the average length of words describing a dish is associated with an increase of 69 cents in the price of that dish.’ Compared with inexpensive restaurants, the expensive ones are ‘three times less likely to talk about the diner’s choice’ (your way, etc.) and ‘seven times more likely to talk about the chef’s choice’.”

source ArtsJournal http://ift.tt/1vhDLqk

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