Building A Television Empire Requires A Lot Of Drama

“In giving [Shonda] Rhimes the key to Thursday, which remains a lucrative night as film studios promote weekend releases, the alphabet network is acknowledging how big a draw her name has become with her patented style of traditional procedural meets emotional roller coaster — and showing that it sees her as a vital figure in helping them crawl out of a three-year spell in fourth place in the advertiser-preferred 18-49 demographic. “

source ArtsJournal http://ift.tt/XoeXia

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