Is Local The New Digital?

“There are still cases when I want to physically experience a product before I buy it, since the product is not standardized. I want to feel and test it. My decision as to whether to buy it or not depends on the feel of it and on a conversation with the sales staff that cannot be replaced by or compensated through a return service.”

source ArtsJournal http://ift.tt/1mkv0cG

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