Increasingly Problematic: TV Ratings Are Failing To Count More Of The Audience

“Nielsen’s metric doesn’t include those who watched the episode on streaming sites like Hulu or Fox’s own website, nor does it count those who watch via video-on-demand more than four days after the original airing. That’s an issue for networks that want to use those viewership totals with advertisers.”

source ArtsJournal http://ift.tt/11KpsiA

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