The Reason You Have To Smuggle In Reasonably Priced Candy Or Drinks To Movie Theatres

“Even with the exorbitantly high prices on food items, only about 4% of a theater’s gross revenue in a given year is profit, despite typically around an 85% profit margin on concession sales themselves,” thanks to a 1938 court case that limits studio monopoly power (really).

source ArtsJournal http://ift.tt/1y5DNkw

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