Can Movie Theatres Become Cool Again?

The seats shake in concert with the action onscreen, spray filmgoers with water, and emit action-matching smells. And there’s this: “Can’t cope with two hours away from your smartphone? One theater company has found success with instant on-screen messaging — the texted comments pop up next to the action.”

source ArtsJournal http://ift.tt/1yCaBmq

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