China’s Massive New Audiences For Movies Being Powered By Mobile Ticketing

An “important role has been played by convenience of mobile ticketing, which enables flexibility, impulse buying and seat selection that is valued by the 80, 90 and 00 generations (i.e. born in those decades), who are the main drivers of China’s cinema growth.”

source ArtsJournal http://ift.tt/1rNxrag

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