The Ticket Prices You’re Paying Are Changing (Sometimes Daily)

“It’s game changing. There’s a lot of publicity given to what happens on Broadway, the fact that they can charge hundreds and hundreds of dollars for a ticket, but for theaters like ours, the ability to adjust prices both upward and downward means that you can stimulate demand when you’re doing a new play or a play that maybe didn’t get good reviews but people still have an interest in.”

source ArtsJournal http://ift.tt/1z2G7KB

Posted in: Dance news