Non-Profits Versus For-Profits – The Lines Are Blurring

“All organizations – not just nonprofits – are now in the business of promoting “social good” in order to gain support… If your organization imagines one of its key differentiators to be its social responsibility, well, then your thinking may be at complete odds with the way the market perceives and evaluates all organizations (i.e. nonprofits and for-profits alike).”

source ArtsJournal http://ift.tt/1wo9PeE

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