How Pandora Can Make A Success In The Music Streaming Business

“As is the case for most digital-media content providers, growth increasingly depends on maximizing the reams of data compiled about users — totalling some 79.2 million for Pandora as of March 31. For Pandora, advertising is especially important because the great majority of its users choose to listen to ads rather than pay for a subscription to avoid them.”

source ArtsJournal http://ift.tt/1SdeM1u

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