Marketing Manager, Washington National Opera, Theater, International Programming

This position manages and coordinates marketing services for the Kennedy Center through affinity relationship marketing activities, planning, data use analysis, reporting, distribution, and other means. Focuses on overall marketing strategy for Washington National Opera, Theater, International, Young Audiences programming. Supervises Assistant Marketing Manager, Ballet and Dance. Together with the Senior Marketing Manager, aggregates assigned genre’s plans and revenue projections into advance reports that detail proposed activities and sales projections. Develops advanced working knowledge of Tessitura’s Extractions Manager system for use with list planning (email, direct mail, telemarketing) and list exchanges. Liaises with IT staff to ensure proper data management procedures are carried out including approving list counts, list scrubbing/cleaning, and proper back-end setup of all marketing activities and promotions. Administers audience research programs, review and analyze, and report on results and make recommendations.

Responsibilities Include:

• Demonstrated ability to effectively recruit, set expectations and goals, plan, organize, control, delegate, and evaluate work of subordinate employees. Successfully builds trusting relationships with employees utilizing effective coaching and discipline techniques to ensure maximum productivity and completion of work goals. Demonstrates ability to shift priorities in order to achieve all high value work. Works to build productive relationships throughout the organization.
• Develops and implements marketing plans for Washington National Opera, Theater, International, and Young Audiences programming.
• Supports Senior Marketing Manager to manage marketing budgets and revenue projections for WNO, Theater, International, and Young Audiences.
• Supervise Assistant Marketing Manager with various projects, including management of Ballet, Dance, and MyTix campaigns.
• Manage WNO, Theater, Ballet, and Dance telemarketing campaigns, including oversight of call supervisor.
• Propose plans for more effective use of customer data maintained by Kennedy Center’s IT department.
• Establish contracts with outside vendors and work to ensure campaigns are carried out in a timely manner and delivered as promised.
• Helps manage email communications timeline and strategy.
• Pull lists for direct mail, voicemail, email, and telemarketing using extractions.
• Work with Senior Marketing Manager and sales services team on pricing and discounts.
• Create and evaluate customer surveys and audience analysis.
• Oversee marketing efforts and on-site advertising for Opera in the Outfield.

Experience

The incumbent must possess an undergraduate degree in marketing, communications, arts administration or a related field, and must have at least four years professional experience in sales, marketing or performing arts management. It is essential that the incumbent demonstrate strong interpersonal and analytical skills, and be comfortable working in a fast-paced team environment. In addition, the incumbent must possess strong selling skills and have the ability to produce effective oral and written communications. He/she must also possess advance capabilities with standard personal computing programs and a working knowledge of Tessitura.

For consideration submit resume on line at http://ift.tt/1FG3wHy

source ArtsJournal http://ift.tt/1cQZ5MW

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