Netflix Believes It Can Create New Audiences For Documentaries

“Traditionally, documentaries have targeted niche audiences, defiantly unconcerned with commercial success. They don’t attract nearly as many viewers on the big or small screen as their commercial-minded Hollywood counterparts. Netflix thinks it can change that dynamic, drawing big audiences to nonfiction fare using the same algorithms and data it’s relied on to engineer hits like House of Cards.”

source ArtsJournal http://ift.tt/1AxUBWp

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