What We Look At: Big Data Suggests That Applying Filters To Pictures Increases Our Interest In Them

“Overall, controlling for things like a user’s follower count and the popularity of the larger stream in which a given photo sits, “filtered photos are 21% more likely to be viewed and 45% more likely to be commented on” than unfiltered ones. As for which filters have which effects, the authors examined five.”

source ArtsJournal http://ift.tt/1JHGC2e

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