Why Doesn’t Hollywood Cater More To Older Audiences? (They’re Growing)

“According to a 2014 study of theatrical market statistics by the Motion Picture Association of America, the number of “frequent moviegoers” in the 60-plus demographic (that is, those who attend the cinema at least once a month) jumped almost 30 percent last year from 2013, to 5.3 million viewers. That is the highest level for the 60-plus demographic since 2010. Over the same period, attendance by frequent moviegoers ages 18 to 24 and 25 to 39 — still the dominant age groups, with annual attendance about 7 million each — continued to slide. But the pickings are sometimes slim for mature audiences looking for characters their age appearing in quality fare.”

source ArtsJournal http://ift.tt/1PAZo0a

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