Can A New App Bring Young People To Broadway?

There’s certainly a market opportunity. The global theater industry generates tens of billions of dollars in revenue each year. That puts theater in comparable territory to the global film industry, which according to the MPAA made $36.4 billion in revenue in 2014. Yet approximately twenty percent of tickets go unsold on Broadway, and about thirty percent go unsold in London’s West End, TodayTix says.

source ArtsJournal http://ift.tt/1cvXhsf

Posted in: Dance news