Can Chris Rock Do Anything To Save Oscars Ratings?

“The ratings numbers are of paramount concern to the academy, which derives the largest part of its income from the awards ceremony. Last year the audience fell 15 percent, to about 37.3 million viewers. At the same time, ABC has been raising prices for its ads; they now cost an average of $1.9 million to $2 million for a 30-second spot.”

source ArtsJournal http://ift.tt/1VywtIW

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