Even In The Era Of E-Books, We Have Shockingly Little Data On How People Actually Read Books

“While e-books retailers like Amazon, Apple and Barnes & Noble can collect troves of data on their customers’ reading behavior, publishers and writers are still in the dark about what actually happens when readers pick up a book. Do most people devour it in a single sitting, or do half of readers give up after Chapter 2? Are women over 50 more likely to finish the book than young men? Which passages do they highlight, and which do they skip?”

source ArtsJournal http://ift.tt/1nM5BcN

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