Tech Transcends Hard/Soft-ware To Become A State Of Being

“This year SXSW, as the festival is known, feels like a story of how the tech ethos has escaped the bounds of hardware and software. Tech is turning into a culture and a style, one that has spread into new foods and clothing, and all other kinds of nonelectronic goods. Tech has become a lifestyle brand.”

source ArtsJournal http://ift.tt/1ROd4QF

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